In the fiscal year ended March 2023, our direction of the Healthcare and Materials segments driving growth in the medium to long term remains unchanged, but the Imaging segment achieved remarkable results, doubling its operating income compared to the previous year.

Teiichi Goto, president and chief executive officer, representative director, FUJIFILM Holdings Corporation. 

This is how Fujifilm has increased its demand in the market by consistently pushing the boundaries of what’s possible in imaging technology. Fujifilm announced the “overall revenue rose to $917.9 billion in the fiscal year that ended on March 2023, up 14.5% year-over-year in the medical system business where the endoscopes, medical IT and Ultrasound diagnostic systems drove the highest sales. ”

Fujifilm Endoscopy: Pioneering Modern Endoscopy Imaging 1

Be the 1st to know

what’s happening in Endoscopy IT

Connect with over 300+ endoscopy professionals who receive
endoscopy updates directly in their inbox. We never spam!

Be the 1st to know

what’s happening in Endoscopy IT

In the ever-evolving landscape of modern healthcare, where precision and innovation are paramount, Fujifilm Endoscopy emerges as a shining light of transformative excellence. Fujifilm Endoscopy has become synonymous with quality, precision, and patient-centric care, from its early endeavors in electronic endoscopic systems to its cutting-edge integration of artificial intelligence.

Today’s blog will discuss the journey through time and innovation as we unravel the extraordinary story of Fujifilm Endoscopy, a story that not only defines it’s contribution to the present but also promises to reshape the future of medical diagnostics and treatment.

A Brief History: Fujifilm Endoscopy

Fujifilm first developed endoscopes in the late 1970s, a two-stage curved Fiberscope type. Later, it was updated with a specified viewing angle of 105°. In 1984, Fujifilm first introduced an electronic endoscopic system (upper GI electronic scope, Lower GI electronic Scope, duodenal electronic scope) which was later updated with a super image series.

Many changes happened in the late 90s, including better frequency, modified forceps and insertion of outer diameter etc. In 2000, a major change happened in Fujifilm Endoscopy. The processor was developed with the ability to drive 850,000 pixels for both upper and lower GI zoom scopes. By 2002, this processor become popular among doctors.

Double Balloon Enteroscopy and the Super CCD (Charge-coupled Device) processor were introduced between 2003 and 2004. In 2008, these processors were equipped with FICE (Flexible spectral Imaging Color Enhancement) as standard.

EUS scope was introduced in 2010 along with Adovancia HD: VP-4450HD as a video processor. In 2012, IEE (Image-enhanced endoscopy) and BLI (Blue Light Imaging)  laser light sources were introduced and drastically modified until 2014. More advanced processors, SU-8000 were developed, later replaced by SP-702 in 2016.

In 2016, Scopes were equipped with CMOS megapixel and LED light source and nasal endoscope EG-L580NW7 were developed. Later, video processors continued developing, and Fujifilm introduced TSE ( Third Space Endoscopy)  devices and CAD Eye AI technologies. 

Today, Fujifilm Endoscopy has become a trusted partner of endoscopists and hospitals worldwide. Being always on the state of the art, Fujifilm endoscopy not only ensures precision and quality but also provides patient comfort and reshapes the future. 

How Is Fujifilm Contributing to Endoscopy Healthcare Today?

Fujifilm Endoscopes has earned the trust of expertise by setting a high standard for image quality, innovation, and reliability. Their advanced technologies and commitment to excellence make them a top choice for medical professionals worldwide.

Innovation in Endoscopes to Enhance Imaging Quality

In 2019, Fujifilm Endoscopy introduced highly innovative endoscopes in the industry such as ultraslim gastroscopes, duodenscopes, curved linear EUS scopes, radial EUS scopes etc. 

These advanced scopes are featured with multi-light technology such as White light, Blue Light Imaging (BLI), and Linked Color Imaging (LCI) to enhance the visibility of blood vessels and mucous membrane details, aiding in lesion detection and characterization. And, the innovation never stopped. By the time, Fujifilm integrated more advanced technologies in their scope concerning patient comfort and better visualization for the doctors. 

For example, Fujifilm’s EG-740UT Curved Linear EUS scope features optimized material elasticity, allowing smooth and precise control of push, pull, and rotational movements from the hand to the endoscope’s distal end. Moreover, the Short bending radius enhances access for anatomical assessment and treatment, ultimately resulting in broad FNA (Fine-needle aspiration) /FNB (fine-needle biopsy) accessibility.

Fujifilm addresses infection concerns by incorporating a single-use distal end cap in its ED-580XT Duodenoscope. This cap simplifies cleaning, prevents bioburden accumulation, and offers easy attachment. After use, it’s easily removed to access the elevator mechanism for thorough manual cleaning, enhancing patient safety.

Moreover, it introduced the EI-580BT Short Double Balloon scope to enhance doctors’ precision and comfort. Its ergonomic grip is crafted for comfort, featuring a rounded handle surface that enables intuitive handling. The angulation of the scope handle’s buttons and knobs is designed to relieve pressure, reduce metacarpal fatigue, and optimize endoscopy procedural performance.

Introducing Third Space Endoscopy (TSE) applications to optimize performance

Fujifilm provides endoscopic devices optimized for various TSE applications and emerging techniques to enhance performance. For example –

  • Flushknife: The Flushknife’s slim design enhances its capabilities by increasing suction and bending, enabling smoother scope insertion, and reducing the need for frequent device changes. It’s improved handle design also allows for a 270º rotation of the water supply port and enhances comfort during tube and syringe connections.
  • Distal Ends Hood: Fujifilm’s sterilized hoods ensure a clear view during procedures like ESD (Endoscopic submucosal dissection). Their soft silicone material enhances flexibility, attachment, and compatibility with various endoscopes and TSE devices.
  • Clutch-cutter: A clutch-cutter is a single-use rotatable forceps used for incision, dissection and Coagulation during endoscopy procedures like ESD, Z-POEM(Zenker’s diverticulum peroral endoscopic myotomy) etc.
  • Tracmotion: Tracmotion, designed for Endoscopic Submucosal Dissection, features 360° rotatable jaws for effortlessly handling large lesions during ESD, allowing easy grasping and re-grasping.
  • EndoGel: EndoGel is a versatile training tool for practicing endoscopic techniques like marking, injection, incision, dissection, myotomy, and clipping. It’s compatible with various medical devices used in ESD and POEM procedures, including high-frequency equipment, and is designed with non-biological materials to eliminate infection risks.

Integration of Artificial Intelligence in Endoscopy Imaging 

In 2018, Fujifilm launched the image processing AI technology “REiLI.” This technology is able to enhance images, segment anatomy, diagnose or detect and support workflow. For endoscopy, REili introduces CAD Eye, a cutting-edge deep-learning AI technology (an integration of artificial intelligence in Endoscopy imaging) that can detect endoscopic lesions and characterize the colon. CAD eye is compatible with Fujifilm’s ELUXEO™ endoscopy series.

This technology works with the expansion unit EX-1 and the CAD EYE software EW10-EC02, facilitating the storing of movie and still image material in the internal memory of EX-1 for up to 30 hours. 

With White Light and LCI (Linked Color Imaging) modes, CAD EYE can enhance real-time polyp detection, bringing it to a level comparable to that of experts. It assists in identifying flat lesions, detecting multiple polyps at once, and recognizing lesions in the image’s corners.

After CAD EYE identifies a potential polyp, it starts to characterize using Blue Light Imaging (BLI), which helps the endoscopists in determining the polyp’s diagnosis. This feature conducts real-time analysis without freezing or zooming, distinguishing between hyperplastic and neoplastic polyps using various color codes in the Position Map.

Collaboration with Information Technology

With the rapid demand for endoscopy today, it is often difficult for doctors to manage patient information, image data, reporting etc for thousands of patients. This is why hospitals are utilizing IT software where these details can be easily stored with the highest security and easy accessibility. Fujifilm Endoscopy is currently collaborating with this type of software to enhance its workflow and collaboration to ensure better patient care.

For example, The Fujifilm Endoscopy system can be integrated, such as Envision NEXT – a versatile endoscopy report software. Here is the process shown for a better understanding –

Patient data from Envision Next can be sent to the Fujifilm Endoscopy system using the DICOM MWL procedure. This interchanged data appears in the Fujifilm endoscopy system without having to type it again, and, thus it reduces the chances of human error. During the imaging process, Envision NEXT can capture images and videos, as well as assist doctors by sorting them into the correct order. Later, with Envision Next’s structured reporting feature, the doctors write the report with added images and present it to the patient.

Fujifilm Endoscopy’s remarkable journey from its inception in the late 1970s to its present-day innovations stands as a testament to their unwavering commitment to revolutionizing the field of endoscopy. Their dedication to pushing the boundaries of technology has consistently resulted in cutting-edge solutions that enhance the precision, safety, and comfort of both patients and medical professionals. Fujifilm’s contributions to endoscopy healthcare have reshaped the landscape of medical diagnostics and treatment, from groundbreaking imaging enhancements and ergonomic design to integrating artificial intelligence. With their relentless pursuit of excellence, Fujifilm Endoscopy continues to be a trusted partner in advancing the future of medical imaging and patient care.

Interested in experiencing the advancements of endoscopy? Discover Fujifilm Endosocopy’s cutting-edge here!

Key Takeaways

  1. Fujifilm Endoscopy’s enduring innovation has redefined medical imaging, prioritizing quality, patient safety, and procedural excellence.
  2. Their focus on infection prevention and specialized devices for Third Space Endoscopy enhances healthcare outcomes.
  3. Integrating AI with CAD Eye technology revolutionizes real-time diagnosis and polyp detection, placing Fujifilm at the forefront of endoscopy advancements.
Fujifilm Endoscopy: Pioneering Modern Endoscopy Imaging 1

Be the 1st to know

what’s happening in Endoscopy IT

Connect with over 300+ endoscopy professionals who receive
endoscopy updates directly in their inbox. We never spam!

Be the 1st to know

what’s happening in Endoscopy IT

Fujifilm Endoscopy: Pioneering Modern Endoscopy Imaging 5

Sami Jannat Sejuti

Staff Writer

Hello! I am a professional content writer, specialized in creating engaging content in the use of technology for the healthcare… See More